SOCIAL MEDIA MARKETING FOR CONTRACTORS

Many construction companies claim to offer the best service and they market these services in the same way.  They plaster beautiful pictures all over social media of their process, their projects and their products.

The problem is your customers don’t care about you, your process, or your products.

Your customers care about one thing – themselves.

Hi, I’m Shawn Van Dyke, author of Profit First for Contractors, and I recently spoke about how to differentiate your construction business through social media marketing at the JELD-WEN booth at the International Builders Show.

If you want to differentiate your construction business through social media marketing, then you need to make it easy for your customers to understand what they will get.

Show your customers the benefits they will receive when they do business with you.

Once they engage with you, then you can explain to them how “it” works. Until then, follow a three-step social media marketing plan to engage with your potential customers.

LEAD GENERATION THROUGH SOCIAL MEDIA MARKETING

Click here for the article I wrote for JELD-WEN detailing this three-step social media marketing plan.  

CALL TO ACTION

Enter your email address and you have exclusive access to this article and the three-step plan.  

After you read the article, you’ll understand why your email address is the most important aspect of any social media marketing plan.

Shawn Van Dyke is a construction industry consultant, business coach, and mentor to skilled trade business owners.  He is a Brand Ambassador for Fine Homebuilding, travels across the US as a keynote speaker, seminar presenter, and the author of The Paperwork Punch List: 28 Days to Streamline Your Construction Business.

WANT SHAWN TO SPEAK AT YOUR EVENT OR TRAIN YOUR TEAM?

Contact Shawn by clicking here.