Built to Build: Blog
HOW (AND WHY) TO SELL YOUR VALUE, NOT YOUR PRICE
FREE ESTIMATES ARE NOT FREE
Most construction business owners spend countless hours estimating, scheduling, and planning projects for people who never intend to actually buy.
All those hours spent chasing clients add up.
Free estimates are not free at all. That time costs in other areas of your business.
You must start charging for estimates. In fact, you are obligated to do just that.
YOU NEED TO STOP SELLING YOUR PRICE AND SELL VALUE INSTEAD
I know what you’re thinking:
“Shawn, no one will pay for estimates. That’s how I get people in the door!”
They will pay when you stop selling your price and, instead, sell your value.
Here’s what I mean…
What are you better at than anyone else?
You need to be able to stand in front of your clients and confidently tell them why you’re the best.
Confidence sells. And, when it’s backed up with incredible value, it creates raving fans.
You need to convince them to spend money with you, so they don’t waste money somewhere else.
You aren’t the cheapest. You’re the best.
That’s why you’re obligated to do everything you can to close the sale. You owe it to your customer to get the best… and that’s you.
[ FREE ] SALES TRAINING WEBINAR – SELL VALUE, ELIMINATE PRICE SHOPPERS
Until you have a solid sales script in place to sell your value, you’re going to struggle to become permanently profitable.
That’s why I’m going to teach you the same system I’ve taught hundreds of other construction business owners just like you.
Join me Saturday, August 1 at 12 pm Eastern for a free sales training workshop to learn what I call the 5 Es of Determining Your Value.
I’ll give your 5 simple questions to answer, so you’ll know exactly what to say on your next sales call.
Register for free here and get the confidence you need to start charging for all the work you’ve been giving away for free.