SOCIAL MEDIA MARKETING FOR CONTRACTORS
THE SOCIAL MEDIA MARKETING PROBLEM FOR CONTRACTORS
Many construction companies claim to offer the best service and they market these services in the same way. They plaster beautiful pictures all over social media of their process, their projects and their products.
The problem is your customers don’t care about you, your process, or your products.
Your customers care about one thing – themselves.
Hi, I’m Shawn Van Dyke, author of Profit First for Contractors, and I recently spoke about how to differentiate your construction business through social media marketing at the JELD-WEN booth at the International Builders Show.
If you want to differentiate your construction business through social media marketing, then you need to make it easy for your customers to understand what they will get.
Show your customers the benefits they will receive when they do business with you.
Once they engage with you, then you can explain to them how “it” works. Until then, follow a three-step social media marketing plan to engage with your potential customers.
LEAD GENERATION THROUGH SOCIAL MEDIA MARKETING
Click here for the article I wrote for JELD-WEN detailing this three-step social media marketing plan.
CALL TO ACTION
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After you read the article, you’ll understand why your email address is the most important aspect of any social media marketing plan.
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