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HOW (AND WHY) TO SELL YOUR VALUE, NOT YOUR PRICE

HOW (AND WHY) TO SELL YOUR VALUE, NOT YOUR PRICE

FREE ESTIMATES ARE NOT FREE

Most construction business owners spend countless hours estimating, scheduling, and planning projects for people who never intend to actually buy. 

All those hours spent chasing clients add up. 

Free estimates are not free at all. That time costs in other areas of your business.

You must start charging for estimates. In fact, you are obligated to do just that.

 

YOU NEED TO STOP SELLING YOUR PRICE AND SELL VALUE INSTEAD

I know what you’re thinking:

“Shawn, no one will pay for estimates. That’s how I get people in the door!”

They will pay when you stop selling your price and, instead, sell your value. 

Here’s what I mean…

 

SHOW AND TELL YOUR CLIENTS THAT YOU ARE THE BEST

What are you better at than anyone else?

You need to be able to stand in front of your clients and confidently tell them why you’re the best. 

Confidence sells. And, when it’s backed up with incredible value, it creates raving fans.

You need to convince them to spend money with you, so they don’t waste money somewhere else.  

You aren’t the cheapest. You’re the best. 

That’s why you’re obligated to do everything you can to close the sale. You owe it to your customer to get the best… and that’s you.

 

[ FREE ] SALES TRAINING WEBINAR – SELL VALUE, ELIMINATE PRICE SHOPPERS

Until you have a solid sales script in place to sell your value, you’re going to struggle becoming permanently profitable.

That’s why I’m going to teach you the same system I’ve taught hundreds of other construction business owners just like you. 

Join me Saturday, August 1 at 12 pm Eastern for a free sales training workshop to learn what I call the 5 Es of Determining Your Value.

I’ll give your 5 simple questions to answer, so you’ll know exactly what to say on your next sales call.

Register for free here and get the confidence you need to start charging for all the work you’ve been giving away for free. 

If you want to streamline your construction business and DOUBLE your profits next month…

download my FREE book: The Paperwork Punch List

Shawn Van Dyke is a construction industry consultant, business coach, and mentor to construction business owners.  He is a Brand Ambassador for Fine Homebuilding, travels across the US as a keynote speaker, seminar presenter, and the author of two books – Profit First for Contractors and The Paperwork Punch List: 28 Days to Streamline Your Construction Business.

WANT SHAWN TO SPEAK AT YOUR EVENT OR TRAIN YOUR TEAM?

Contact Shawn by clicking here.

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