Comments on: What Makes a Social Media Professional a Professional http://shawnvandyke.com/what-makes-a-social-media-professional-a-professional/ unintended entrepreneur Fri, 14 Aug 2009 12:32:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Gavin Baker http://shawnvandyke.com/what-makes-a-social-media-professional-a-professional/comment-page-1/#comment-12 Gavin Baker Thu, 04 Jun 2009 14:44:48 +0000 http://shawnvandyke.com/?p=71#comment-12 Thanks for the quote Shawn. To answer your question, I honestly think it depends on how the organization wants to use it. It's a tool (Swiss Army Knife-esque) that can be used in a lot of ways. Personally I've used it far more for networking then I have direct sales - but it's through some of those channels (in this case twitter and blogs) that connections are made, which can then grow to relationships, and relationships to partnerships or whatever the end goal of it is. So Tyson Foods uses social tools to spread the word and increase their philanthropy of giving away food. http://hungerrelief.tyson.com/ It's explicitly not a marketing function, they don't measure ROI. However, Staples launched a Facebook app http://www.boston.com/business/ticker/2009/06/staples_launche_3.html to promote themselves on Facebook. I could guarantee they are measuring installs, use, pictures shredded, etc as well as twitter mentions and blog posts. Thanks for the quote Shawn. To answer your question, I honestly think it depends on how the organization wants to use it. It’s a tool (Swiss Army Knife-esque) that can be used in a lot of ways. Personally I’ve used it far more for networking then I have direct sales – but it’s through some of those channels (in this case twitter and blogs) that connections are made, which can then grow to relationships, and relationships to partnerships or whatever the end goal of it is.

So Tyson Foods uses social tools to spread the word and increase their philanthropy of giving away food. http://hungerrelief.tyson.com/ It’s explicitly not a marketing function, they don’t measure ROI.

However, Staples launched a Facebook app http://www.boston.com/business/ticker/2009/06/staples_launche_3.html to promote themselves on Facebook. I could guarantee they are measuring installs, use, pictures shredded, etc as well as twitter mentions and blog posts.

]]> By: Scott http://shawnvandyke.com/what-makes-a-social-media-professional-a-professional/comment-page-1/#comment-11 Scott Wed, 03 Jun 2009 20:58:27 +0000 http://shawnvandyke.com/?p=71#comment-11 The most logical answer is, "it says so right there in my Twitter profile." The most logical answer is, “it says so right there in my Twitter profile.”

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