You may think that Social Media and Networks do not fit into your overall marketing strategy.  Understand this:

“Smart businesses will embrace this public engagement model as well, particularly in
how they ladder engagement among natural allies such as customers, employees,
retirees and suppliers. Otherwise, businesses will be at a significant tactical and
strategic disadvantage when their critics and competitors create a groundswell
of their own.“

What does this mean? You may not be “doing it”, but your competition will.

How can social media benefit my business?

Consider this example from the Edelman Report:

“Obama issued his first President-elect weekly radio address on YouTube so
that it could be embedded, shared and commented on easily. It worked. Although relatively few people typically
listen to the president’s weekly address on the radio, Obama’s YouTube address was viewed by more than a
million people.”

Is there some aspect of your business that is not reaching your targeted audience?  Maybe you should consider embracing the new tools that are at your fingertips.

Here are few tips that might get you started…

1. Email campaign – Vertical Response Aweber Icontact

2. Develop a Mobile Marketing Campaign -

“Ninety percent of Americans are within three feet
of their cell phones 24 hours a day. People still read more than 90 percent of their text messages, while
pages of e-mails sit unopened in inboxes. Text messaging and the mobile Web offers an opportunity to
reach supporters directly anywhere they are, any time of the day.“

3. Use Analytics to Track EVERYTHING!

4. Ensure that people can find your content.  If a tree falls in the forest and no one hears it…

Be cautious, start early, and engage with your audience.  If you don’t, your competition will.